Sales Cloud refers to the sales module in salesforce.com. It includes leads, accounts, contacts, contracts, opportunities, products, price books, quotes, and campaigns and having features such as Web-to-lead to support online lead capture, with auto-response rules. It is designed to be a start-to-end setup for the entire sales process hence help to generate revenue.
Organizations are moving towards sales cloud to optimize their business, hence helps to boost overall ROI. Some of the advantages of Sales cloud which helps organizations to improve their performance are discussed below.
Automate email process
The platform has features to automate email marketing hence run email campaign very efficiently. Users can personalize emails, send and track them directly from the platform.
Ease of integration
It has capability to integrate with other software vendors like Microsoft Outlook so that further process can be efficiently done in sync manner.
Better leads and emails management
Salesforce Engage feature of sales cloud helps users with lead management and email marketing needs. It also integrates with Gmail which helps users to track and log all Gmail interactions, including clicks and opens.
Efficient leads management
It nurture leads until they are sales ready and automatically routed to the right reps at the right time and converts them into quality lead.
Easy files handling
It helps in easy drag and drops of multiple files and simultaneously uploads it into the Salesforce and maintains complete control over sharing settings, including who is viewing, editing and collaboration rights.
Better sales forecasting
It has a complete view of sales pipeline of business, so helps in taking actions whenever necessary and predicts how much amount of revenue will be generated through warm leads.