Salesforce.com is a cloud-based customer relationship management (CRM) software solution for sales, service, marketing, analytics, and building customized applications.
SAP stands for Systems, Applications, and Products in Data Processing that makes enterprise software to manage business operations and customer relations.
Also check: How to Increase Revenue with Salesforce Customer 360?
The integration of SAP with Salesforce can be achieved by adopting the following methods.
- SOAP API: This is the most popular API in use today. It handles large data loads and is designed with large enterprise applications in mind.
- Bulk API: This is an asynchronous REST-based service that are ideal for very large data sets.
- REST API: REST API is for less bulky data and is designed with mobile devices in mind.
- By using middleware technology as .NET such as SAP .NET connector like SAP connector 2.0 and SAP connector 3.0
In order to fully automate and optimize the business processes, companies need to integrate SAP with Salesforce within their organization. Some of the uses and benefits of integrating SAP with Salesforce are discussed below.
Efficient data management
When information about a new customer is entered into Salesforce, then at the same time this data is available for financials, performance management, and other business functions managed by SAP.
Better invoice creation
When organizations won the opportunities then due to sync SAP helps in the easy creation of invoices for that particular won opportunity.
Effective time and errors management
Integration eliminates the need for dual data entry for cost and invoice generation of won leads, hence save time and money. It also results in fewer data redundancies and errors caused by manual data entry.
Fulfill orders in real-time
When a new opportunity closes in Salesforce CRM, the associated order details are automatically placed within the ERP system immediately and further, it estimates cost. Hence it makes the entire opportunity-to-order process optimized.
Accelerate cash flow
Integration makes it easier to identify and notify any overdue accounts in order to collect what is due to your company. As a result, it makes the finance department recognize revenue sooner by achieving its monthly financial close faster.
Quote correct price
Sales reps can go through real-time pricing and product synchronization between SAP and Salesforce which makes them view and forecast the effect of price impacting on profit margins. It helps to take action more immediately to rectify the situation with a new discounting rule if it affects profit margins adversely.
Maximize ROI
It leverages all the custom functionality that the company has built using the force.com platform and SAP ERP and makes it more efficient as a result of creating a cloud-based layer of agility around the ERP environment.
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