Cloud technology has become an essential part of modern customer relationship management (CRM). Businesses use cloud platforms to connect sales, customer service, marketing, commerce, analytics, and enterprise applications. Salesforce plays an important role in this environment by helping organizations manage customer information, automate business processes, and build connected digital experiences….

Salesforce CRM helps businesses manage customer relationships, organize sales activities, automate repetitive tasks, and make informed decisions. However, getting the most out of Salesforce requires more than purchasing licenses and entering customer information. Organizations must also configure the platform correctly, maintain accurate data, integrate business applications, and ensure employees know…

The Title Is Not Hyperbole Salesforce is building AI that can observe relevant business activity, understand context, and act on it. It resolves service cases. It updates CRM records. It sends follow-up emails. It triggers fulfillment workflows. It escalates to a human agent when the situation exceeds what it is…

Enterprise AI is entering a new phase. For years, businesses primarily used AI as an assistant. AI could answer questions, summarize documents, generate content, analyze information, recommend actions, and help employees complete individual tasks. That model is changing. The next generation of enterprise AI is increasingly focused on agents that…

Why We Built This Every organization that generates leads at scale eventually runs into the same problem. A prospect submits a website form. Three weeks later, the same person registers for a webinar. A month after that, a partner uploads a lead list that includes that person again. Salesforce now…

Salesforce is widely used to manage customer, sales, service, partner, and operational data. However, much of that information is traditionally presented through records, tables, reports, and dashboards. For businesses that operate across multiple geographic locations, there is another dimension that can make Salesforce data easier to understand: location. Interactive maps…

Introduction: Salesforce Comes to You For over two decades, using Salesforce meant going to Salesforce. You logged in, navigated the interface, found the right record, and worked within the layouts and fields the platform provided. The Salesforce UI was the product. At Dreamforce 2026, on September 15, Salesforce announced that…

Salesforce is more than a customer relationship management (CRM) platform. Its broad portfolio includes purpose-built applications and industry solutions designed to help organizations manage sales, customer service, marketing, commerce, data, revenue operations, and industry-specific processes from a connected platform. Salesforce “Clouds” are designed around specific business functions or industries. For…

Dreamforce 2026 is five days away. September 15–17 at Moscone Center in San Francisco. The Agentic Enterprise as the theme. More than 40,000 attendees in person, 1,600-plus sessions, 50-plus keynotes, 150-plus hands-on trainings, and the Dreamfest concert that has featured Red Hot Chili Peppers, Foo Fighters, and Metallica in previous…