Looking to Boost Your Marketing Game? Learn How to Sync Mailchimp with Salesforce!

Looking to Boost Your Marketing Game? Learn How to Sync Mailchimp with Salesforce!

Synchronize, Optimize, Excel: Unleash the Power of Mailchimp Salesforce Integration!

In today’s dynamic business landscape, leveraging Mailchimp’s email marketing prowess is paramount for effective customer engagement. Integrating Mailchimp with Salesforce streamlines operations, ensuring seamless synchronization of vital data. With Mailchimp’s cost-effective solutions and Salesforce’s robust integration app, businesses can efficiently target leads and contacts, enhancing marketing efficacy. Explore the potential of Mailchimp Salesforce integration, backed by comprehensive resources and support, for maximizing marketing impact in the digital age.

Salesforce Account with MailChimp

Installing the Mailchimp for Salesforce app is necessary to link your MailChimp account with Salesforce. This interface lets you target your contacts and sales lead with relevant email content by syncing data between Mailchimp and Salesforce. 

The following is a high-level summary of the actions you must take:

  • In your Salesforce account, install Mailchimp for Salesforce.
  • Verify the legitimacy of your Mailchimp account in Salesforce.
  • Configure the app so that data from your Mailchimp account is synchronised.

It is noteworthy that an Enterprise, Unlimited, Force.com, Developer, Performance, or Professional edition of Salesforce is needed for this integration. You should ask your Salesforce Account Executive to grant API access before installing if you’re using the Professional edition.

You can use the integration documentation offered by Algoworks12 or visit the official Mailchimp support centre for a comprehensive tutorial and step-by-step instructions.

Recall that to connect and keep the integration active, the Mailchimp user linked to your Salesforce account must have Manager access or above. In Mailchimp for Salesforce, only Regular Email and RSS campaigns will be displayed. Support teams and resources are available from Mailchimp and Salesforce to assist you if you run into any problems or require additional help.

How is the sync configured?

To guarantee that your data is seamlessly connected, there are a few steps involved in setting up the sync between Mailchimp and Salesforce. Here’s a quick start guide to get you going:

  • Utilize the Salesforce AppExchange to install Mailchimp for Salesforce.
  • During installation, sign in with your Trailblazer.me credentials.
  • When prompted, select Install for All Users and provide the required third-party access.
  • After installation, connect your Mailchimp account and authenticate by going to the MC Setup tab in Salesforce.
  • Set up your synchronization preferences for every linked audience on the Audience tab. Contact action, including campaign opens, clicks, and sends, can be chosen to be synchronized.

To keep the connection going, keep in mind that the Mailchimp user linked to your Salesforce account must have Manager access or higher. You can check AppShark2’s integration guide or the official Mailchimp help centre for a comprehensive step-by-step tutorial. These tools will guide you through the setup process and assist you in troubleshooting any issues that may arise.

Which data can be synced between Salesforce and Mailchimp?

Your marketing and sales operations can be greatly improved by the complete data synchronization made possible by the interface between Mailchimp and Salesforce. The following data can be synchronized:

Sales Contacts and Leads: Salesforce contacts and sales leads can be transferred to Mailchimp so that customized email content can be sent to them.

Campaign Activity: Data from Mailchimp and Salesforce may be synchronized, including opens, clicks, and sends. To guarantee that your Salesforce records are up to date, this data is refreshed every night. 

New Contacts and Segments: Salesforce receives updates to your Mailchimp contacts and segments every hour. 

Contact Details: You may add new contacts and edit existing contact details to your Mailchimp audience by running inquiries. 

Lead Creation: Another feature of the integration is the ability to let Mailchimp use your Mailchimp contacts to generate new leads in Salesforce.

Because of this synchronization, marketing initiatives can be more focused and successful because both platforms will always have the most recent information. Setting up your audience’s Mailchimp sync settings to “Keep Activity” is crucial if you want to send campaign actions to Salesforce. You can consult the official Mailchimp instructions for more comprehensive details on how to administer and maximize this data sync.


In conclusion, the integration of Mailchimp with Salesforce empowers businesses to orchestrate impactful email marketing campaigns seamlessly. Leveraging Mailchimp’s cost-effective solutions and Salesforce’s robust integration capabilities, organizations can optimize marketing strategies with synchronized data and enhanced targeting.
Embrace the synergy of Mailchimp Salesforce integration to unlock new opportunities and drive business growth in today’s competitive landscape.


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